GET REAL
A bold new content series for Typeform.
WHY?
New leadership saw the success of Now You Know but wanted a similar impact with less spend—the classic “do more with less.” I proposed using our own product to collect proprietary data (and TikTok-style hot takes), build thought leadership with marketers, and leverage influencers to create and distribute the content.
WHAT?
A brand-meets-content campaign (now an episodic series) using Typeform’s video response feature to capture unfiltered opinions from marketers and everyday people. Inspired by reality TV and “comment culture,” it mixed bold, confessional storytelling with real data.
HOW?
Typeform survey, interactive data report, influencer partnersihps, paid and organic social, employee advocacy, email and in-app, Digital Subway Kiosks in NYC, and PR outreach.
Scroll for visuals!
ME?
Pitched the concept, led creative strategy and campaign execution, and worked with three agencies—creative production, influencer, and PR—alongside internal channel owners to bring it to life. Also served as writer and editor for many of the campaign deliverables.
AND?
The tangible:
1,300+ survey responses, 50+ video submissions
467K influencer impressions across survey and report launch phases
7 media placements including Adweek
1M+ OOH impressions (digital subway kiosks in NYC)
The ripple effect:
Established a repeatable and ownable episodic campaign and IP
Drove inbound interest from new influencer partners
Boosted internal engagement and employee advocacy participation
Positioned Typeform as one of the few B2B brands creating culturally relevant content